Member Retention - Keep Your Customers Excited and Engaged with Challenges and Competitions!

Attracting new members can be tough, keeping the ones you already have can be even tougher! With all the pressures that come with running a business, it's easy to lose sight of the importance of client morale.

So how can we keep our customers coming back for more?

Promotions and events are effective tools of member retention, but why not take things one step further and bring out their inner competitor? Challenges and competions are a great way to motivate and excite members, trainers and staff! Think of a fun physical competion or challenge you could run for your members, with a prize for the winner or winners. Promote the event in your facility, through your trainers and on social media, perhaps even offer rewards for 'sharing' the competiton details to expand your reach (don't underestimate the power of the share!). Not only will you be keeping your members happy, you'll also be generating great buzz around your facility! Need some inspiration? Check out these awesome challenge ideas:

Marpo UFC Gym Challenge

FreeMotion EVEREST Challenge